GiantHead - Resources

Whitepapers.

Campaign Examples.

	Wonderbra Summary of Campaign: Description of Campaign - A banner and e-mail campaign for the Wonderbra Lounge Events in Phoenix, Ft. Lauderdale and San Diego. Objective – To promote awareness and drive attendance to events Target – Women 18-35 in the United States Method used to reach – Giant Head used banners to promote the events on local information sites (i.e., Citysearch Phoenix and Ft. Lauderdale and Signonsandiego) and sent HTML mailers targeting by gender, age and zip code.
	Barely There Summary of Campaign: Description of Campaign - A co-registration campaign for the Barely There brand Objective – To build up client's in-house database and promote brand awareness Target – Women in the United States Method used to reach – Giant Head used banners with a call to action, (i.e. “Enter to Win"), on large co-registration sites, (i.e. Eversave, Vente, etc.) so users will sign up for the contest and the client's mailing list.
	Playtex Summary of Campaign: Description of Campaign - A banner campaign for the Playtex - Secrets, 18 Hour and TGIF brands. Objective – To build the brand awareness for the Playtex – Secrets, 18 Hour and TGIF brands. Target – Women 25-54 and 18-34 Method used to reach – Giant Head used banners with a call to action, (i.e. “Enter to Win" to run in all the channels and sections of Oprah.
	Bali Summary of Campaign: Description of Campaign - A banner campaign for Bali brand Objective – To build brand awareness for the Bali brand Target – Women and Fashion and Luxury Content Method used to reach – Giant Head strategically placed banners with a branding message, (i.e." Support Yourself with the Beauty of Bali" in the fashion content channels, (i.e., Runway Section, Beauty and Style, etc), of Elle and iVillage. In addition, other banners were in placements that demographically targeted by gender and age and weekly newsletters including our client's banners were sent out on behalf of Elle and iVillage's to their in-house database.
	Silver Fox Summary of Campaign: Description of Campaign - A B2B and B2C E-mail campaign for The Silver Fox Club Objective – To build awareness of the Silverfox Club's products and services and generate sales during the Christmas Holiday season. Target – B2C's and B2B's that made on-line purchases within the past 6 months Method used to reach – Giant Head sent out an (2) HTML mailers one targeting B2B's that made an on-line purchase within the past 6 months and a second targeting B2C's made an on-line purchase within the past 6 months.

Testimonials.

Harriett Bartnick - Final Matters

“No matter what the objective, Giant Head has the understanding of the constantly shifting virtual space and can identify experts in whatever field is needed to partner with in order to ensure the highest quality and consistently effective electronic marketing and sales strategies.”

Mike Crusenberry - Owner of Ah Tavolá Consulting and Catering Company

“GIant Head proved to be a tremendous asset for establishing the business model for my food and beverage consulting business 2 years ago. They brought together and chaired mastermind meetings of past clients, experts in the Triangle wine and food industry, and other business owners to provide my business with a sense of direction with our web property and our marketing mix.”

Amy Boaz - Online Marketing Consultant

“Whether the goal is branding or direct response, Giant Head always delivers. They are truly a group of veteran web professionals.”